Why there are no ads in Lalo
Published on August 22, 2026
Anyone who has handed a phone to a four-year-old knows the scene: a video ad starts halfway through the game, the child taps at random, and you end up on a page that has nothing to do with anything. In Lalo that scene cannot happen, for the simplest of reasons: there are no ads.
No ads, and no library to serve them
Lalo ships no advertising SDK. This is not the usual way of saying “few ads, discreet ones”: the installed package simply does not contain the code that would show them. The reason is practical before it is ethical — Google restricts advertising in children's apps heavily, and parents tolerate it badly. Better to drop it and ask once. Four activities are free with no time limit; the other twelve open together with a single purchase, no subscription and nothing that comes back every month.
Sixteen activities, four open from the start
It begins with the guided stroke: the alphabet in uppercase and lowercase, numbers from 0 to 9, with the sound of each letter in the chosen language. Then comes meaning — building words with pictures, counting objects, first sums with quantities you can see rather than imagine. And finally the activities with no answer to memorise: memory, shapes, patterns, the odd one out, objects to sort, shadows to match, puzzles. Plus a blank canvas for drawing and pages to colour. Four are free with no time limit.
A parents' area, behind a maths question
Settings, progress and purchases sit behind a lock that is simple but effective: a small sum to solve, which a child of the age Lalo is made for will not get past. From there you adjust the difficulty of each activity, choose the language of letters, words and voice independently of the phone's own, and look at the progress album: what they learned, and when.
What stays on the device
Lalo collects no personal data and asks for no account. Drawings and progress stay on the device. The app uses no camera, microphone or location. It is available in 17 languages — letters, words and voice adapt together — on Google Play and the App Store.
The app in pictures
Discover Lalo
The dedicated page walks through all sixteen activities, with screenshots.